Product-Market Fit Assessment for a proprietary prediction product

Client

Series A startup with proprietary product in the prediction part of the AV software stack

Situation

The client was looking to assess the fit and value-add from its proprietary software product in the last-mile AV delivery use-case at scale

Approach

Identified and prioritized five key value levers from the product such as

  • Delivery unit economics improvement

  • Quicker penetration in dense urban areas, and

  • Faster scaling

Built detailed financial and operational models to estimate contribution margin uplift per AV e.g., revenue gains, cost savings and productivity improvements from the five value levers

Developed licensing strategy based on fleet size, licensing duration and value sharing percentage

Identified business development and partnership targets for the client in the last-mile AV delivery space

Impact

Quantitative, granular value-creation evaluation from the client’s proprietary software product in last-mile AV delivery use-case at scale

Robust, real-time customizable models to objectively assess contribution margin uplift based on client’s end-customer business and operating models and licensing duration

Enables objective, value-based discussions - rather than gut feel - with prospective partners for business development and strategic partnerships

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Competitive Intelligence for an AV Startup